Feel good, Investing

Bing-bang-bong! That’s the sweet sound of investing with AJ Bell.

At AJ Bell we believe investing should feel good. Whether you are looking for an ISA, pension or dealing account. Whether you want to invest with the help of a financial adviser or do it yourself. We have easy-to-use solutions to suit people from all walks of life.

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Here are some of the reasons why investing with AJ Bell feels so good.

You're in control

Whether you use a financial adviser or manage your investments yourself, we offer a range of easy-to-use products and services to help you hit your financial goals.

You're in safe hands

We’re listed in the FTSE 250, so you know you’ve got one of the UK’s largest and financially secure providers behind you.

You get great value

Our charges are amongst the lowest in the market and we have options to suit all kinds of investors so you can be sure you’re getting one of the best value platforms in the UK.

You get top service

We’re here to help, whether it’s over the phone, email or webchat, our friendly team will always be straight-talking and transparent.

Find the right investment path for you

For DIY investors

Our two DIY platform propositions both provide access to low-cost ISAs, pensions and dealing accounts, together with investment options that are designed to support you on every step of your investment journey – whatever your goals may be.

If you want a wide range of investment options to choose from, our AJ Bell service provides all the products, tools, research and support to help you select investments that meet your specific needs.

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Our investment app offers a simplified investing journey, with a streamlined range of investments to make it as easy as possible to create and manage your investment accounts.

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For advisers and their clients

Every client is different and our focus is on giving advisers the choice and flexibility to meet the needs of a wide range of people seeking professional financial advice.

A trusted, secure investment platform for financial advisers and their clients, offering real choice, industry-leading functionality and great value.

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Launching in 2025, AJ Bell Touch will help advisers to streamline their businesses with investment solutions delivered and managed digitally on their clients’ smartphones.

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The AJ Bell Securities custody solution offers flexible, low-cost, white-labelled wealth management solutions. Our dedicated team works tirelessly to truly understand your operations and develop a long-term partnership with your business.

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We’re here for the long haul

We’ve grown from a small actuarial consultancy to become one of the largest investment platforms in the UK and a FTSE250 company. As a profitable, well-capitalised business, we are well-placed to build on this success, and to continue serving the needs of our customers for many decades to come. For more information on our financial performance, as well as lots of other information about how we work, take a look at our annual report.

Careers at AJ Bell

Why join us?

We work hard to create a supportive and rewarding environment where our people can thrive. And it’s working; for the last six years, we have been named as one of the UK’s Top 100 Best Companies to Work For.

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What we offer

Our people are the driving force behind our success. In return for their hard work, we offer a generous rewards package, as well as lots of opportunities for personal and professional development.

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