New to investing?

Start investing as little as £25 per month with AJ Bell Dodl, our easy-to-use, no-nonsense
investment app. 

How does Dodl work?

Dodl is an easy-to use app that takes the confusion out of investing by giving you the essentials needed to get your money working. Dodl has been built by AJ Bell, the only Which? recommended investment provider eight years running.

With four straightforward accounts to choose from and a range of uncomplicated investments, start your investing journey in three quick steps. 

Open an account

Download the app, sign up and open your Dodl account for free – all in a few minutes.

Sign up to Dodl

Add cash to it

You don't need much to get going on your investing journey. Start with as little as £25 a month.

Lifetime

Start investing

With cash in your account, you can invest in anything from Dodl's streamlined investment range.

Invest in shares with Dodl
Find out more about Dodl

Low cost and FREE accounts

Investing shouldn’t be complicated. That’s why we only offer four low-cost account types, with our Investment ISA and Lifetime ISA accounts FREE from account charges for the first 12 months* while you get used to investing.

Plus, any cash in your Investment ISA or Lifetime ISA account that is not yet invested will also earn you 3.80% AER variable interest.

Investment ISA

General investment account

Lifetime ISA

Pension

Is Dodl right for you?

It's a fuss-free, friendly place to start your investing journey, but Dodl may not be right for every investor. It all depends on what you're looking for. 

  • Manage everything in app 
    You don’t need a computer or pages of graphs and charts to invest using Dodl. Everything is done in the easy-to-use app, right on your phone.
  • Straightforward investing
    Choose from funds managed by AJ Bell, themed investments such as tech and energy, as well as shares in the world’s biggest companies on the UK and US stock markets.
  • Invest for you
    Our choice of four accounts are designed to help you reach your goals, whether that’s for your first home, retirement, or general investing.

Download the Dodl app  

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Looking for something more?

No problem! You've got the whole range of AJ Bell accounts – including children's accounts – and investment options to explore. Just bear in mind, because of the wider range of investment options and advanced features, it costs more to invest with AJ Bell than AJ Bell Dodl.
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We're here to help you invest

We’ve been helping our customers put their money to work for over 30 years. And with over 673,000 customers, that’s a lot of people taking control of their financial futures. 

We’re not just one of the UK’s largest and best regarded investment platforms, we’re listed on the FTSE 250, we’re regulated by the Financial Conduct Authority (FCA), oh, and we’re the only investment provider to be Which? Recommended eight years running, 2019-2026. 

So, when you're ready to feel good, investing, we're here to help.
Which? award winners 8 years running, 2019-2026